Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
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How Do Brands Become Part of the Conversation in Games?
i believe that story telling is going to play a critical role in insuring that yoare appealing to the right audience. And it's not a one sized fitz all. So i would say thata, it depends on,. you know, the game that you're particularly partering with. John: To what extent do we have to think about games as their own separate segment? Rafe: There is an opportunity for brands to become gaming landscape in a way that doesn't necesarily feel like it is intrusive or interruptive.
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