How to Optimize Your Google Shopping Ads for Maximum Results

We audit a few hundred Google ads accounts each year, spend over $100 million a year across platforms. And so we have spent about $5 million to date on performance max alone. We found the performance max is incredibly good at new customers and what we've found is that it should be your top campaign type. If you don't have really good branded search campaigns,performance max will not lean into branded search as much. It's really designed to find holes. What are you missing? What other campaigns aren't for you? So if it's actually your brand search campaign, great. But this was like 10 years ago; I'm speaking back in the days when shopping was just remarketing

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app