The Lonely Century by Norena Hertz

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Bob Safian talks with Norena Hertz, professor at the Institute for Global Prosperity. Her new book The Lonely Century delves into one of the most relevant and potentially lasting implications of the modern age. She argues that loneliness was snaking its way through our lives even before the pandemic struck. Afterward from our premier brand partner, Capital One Business, we talk to Pichon Ashley, founder of Mama Auntie's Vegan Goodies.

This is the loneliest century, says economist Noreena Hertz. Even before the pandemic forced us to stay home, loneliness was snaking its way through our lives, affecting everything from how we vote to how we work. Professor at University College London and author of the book, The Lonely Century, Noreena has some sage advice for businesses: about how less loneliness fuels more productivity, the bottom-line advantages of in-person connection over virtual interactions, and why values like kindness, community, and care are key to attracting and retaining talent. Technology is a double-edged sword, Noreena says, but we can use it to turn our isolation around, if we embrace the opportunity.

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