12min chapter

Thinkers & Ideas cover image

Higher Ground with Alison Taylor

Thinkers & Ideas

CHAPTER

Navigating Ethics and Reputation in Corporate Affairs

The chapter discusses the evolving complexities in ethics and reputation management within businesses, focusing on the impact of social media, employee activism, and increased corporate involvement in societal issues. It highlights the challenges faced by large companies in managing corporate affairs, sustainability efforts, and stakeholder engagement, as well as the risks of greenwashing and corporate hypocrisy. The conversation also explores the emergence of corporate purpose, the difficulties of defining and implementing it, and the trend of companies taking stances on political and social issues.

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