
Macy’s vs Gimbels - The Frontiersman and the Whaler | 1
Business Wars
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Innovative Retail Strategies in Haverhill
This chapter explores a man's journey in opening a dry goods store in Haverhill, Massachusetts, utilizing lessons from past failures to implement a cash-only policy and competitive pricing. A local shopper's experience showcases the effectiveness of these innovative marketing strategies and their impact on consumer behavior.
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