Business Wars cover image

Macy’s vs Gimbels - The Frontiersman and the Whaler | 1

Business Wars

00:00

Innovative Retail Strategies in Haverhill

This chapter explores a man's journey in opening a dry goods store in Haverhill, Massachusetts, utilizing lessons from past failures to implement a cash-only policy and competitive pricing. A local shopper's experience showcases the effectiveness of these innovative marketing strategies and their impact on consumer behavior.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app