How Do You Split Equity?

How do you split equity right so how should people think about that and the second is how do you decide who's the CEO. I am a strong believer in being equitable and not equal when it comes to doing stock splits before setting up a company equitable but not equal can you explain that? It will take a lot of maturity in coming of age of all co-founders to have this conversation but most of the happy cases are when it happens really really quickly, he says.