Scan, i'm unfastening by this. And i think youve mentioned to me that, a, you only work with channels that you feel have the potential to become number one in that category. Reckon you talk a little more about that and ow, how you think about that? Yes, i mean, i

do. I do. Ba, bit if flexibility with that t depends on it is not like a complete concrete it has to be that way. But i thought about that a while ago, and i was like, how exciting would it be to work on channels in different niches and just belike i help build the biggest business channel? I help build the biggest mine craft channel. Bcause you e'ven heard me say there, like where i mean, to be the biggest minecraft channel, and, you know, i help build the biggest read estate channel. I've always found that just like a kind ofik for myself, or my ego, but also for my business. And what i do. I think thatwould be a great indication my skills. And the way i do think about it is, some people will just work with the first opportunity that comes along. And a lot of this is due to my privilege of building up this network and building up this experience. So a lot of this, i can't be like oll, you should just pick and choose, cause put soethin just ont of the choice, which i understand. But over the last ot of 12 months, i've just been very good at picking opportunities and picking channels that i see, i have to see growth with them, like i have to be like cause if some one is absolutely already at the top, quite often thy're at a plateau. And you know, someonly mister beas doesn't have a plateau, ase, hey'realways growing. But like most channels we sesplato, do you mean, like the taace, like the existing market of an audium fur for that mish or yes, like that can happen. And i oweit. I would always, i would always make the argument to myself that i could still go in there and try something new and fresh, but theres is less of an upsight. Because, you know, if you were, let you say, you were in mincraft, chal you 're already on like, 12 minun subscribers. I'm not saying you can't be at 20 minuas subscriber mincraft channel, but there's obviously less room in front of you, you know. And there's, e's this, probably, like a bit of audience fatigue. You've already had your bet, your best growth moments. And here's the thing that i'm not afraid to admit, and i think anyone should admit, that's, in the spaces t dosn't matter how good f a strategist you are, how good of a consultant you are, if you're working with the channel that's, you know, maybe in the wrong niche, or maybe the creator himself just has a limit to how entertaining he is. Or or maybe the, i don't know, you know, maybe they're just in a downward spiral. Lever it doesn't matter, like, it's like, you know, in football, tak, you could get the best coach, like, you know, pep guardiola, if you give him a team that is like, bankrupt and like, sinking, it might make them better, but he's not going to le turn it around. You know, its, it's, it's, it's, it's, it's one of the things we have to be careful who you work whe you pick uprshootings to work. So essential with my current portfolio of clients, i've looked around, and even you now, even work, even working with noah, which is prob is the only, only client were going to name on the call, for obvious reasons. Even with noah, like em you adyou. I think mitchell, who was originly working in the team, he had reached out to me, but done a few calls. We had a few conversations originally. And it probably took, i can't remember it exactly, but it probably took like a of you nagging to, like, to get something going. And during that period, i was actually looking at the channel, and i was looking at the opportunityand i can say it now, cause it's offes so long since we've known each other. Bat twas, like, i wonder, first while i was lik d, wonder if, the, if the upside is there. I wonder if, you know, is the team good enough? Like it is, no, good enough. Like iwas, iwas thinking of these things, and i venture to si to yes, you know, i think, i think it is there. And it doesn't, it's never really been a big thing, like where i could say, like, taking on an extra five crimes would make me an extra 20 k, or 30 k, or forty k ont or something. It's been o about think about the results first. And i just know that the money will be my product of that.