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Revolutionizing Tennis for the Future
This chapter explores the success of last year's Mixed Madness event and its potential to inspire future changes in the U.S. Open, focusing on enhancing viewership and participation. The conversation highlights proposed innovations in tournament formats, particularly around doubles matches, and the balance between maintaining prestige and ensuring fair player compensation. Emphasizing the historical significance of star players, the chapter reflects on how evolving the sport can attract a wider audience and sustain tennis's relevance.