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Reducing churn: The Power of cross-functional collaboration | Lorenzo Serva

Customer Success Talks

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Navigating SaaS Churn Challenges

This chapter explores the various types of customer churn that impact SaaS businesses, focusing on the detrimental effects of outright losses, downgrades, and license changes on Annual Recurring Revenue (ARR). It emphasizes the necessity of recognizing and managing churn patterns to sustain growth and strengthen market positioning.

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