The Importance of Moral Courage in Social Enterprises

In today's world, if we're applying moral courage, would that be, maybe we make less money, but we serve this community in a different way? I don't know if you know any trade-offs from your research that people have been making. And so, yeah, it may mean taking whatever percent less in profit or whatever, but if it's returning 10% more in a positive environmental impact then that's worth the trade-off.