The Power of Paid Upfront Apps

"It's amazing how many people will now that I have, you know, it's free within in that purchase or subscription," he says. "The amount of people that will download the app and then give a one star review to say, 'This is not worth it' It's more like you buy a coffee and then you take a sip out of it and you go, this isn't worth five dollars." The App Store doesn't do us any favors because it's hard to let somebody know before they download it what you're getting for free and what you're not, she adds.