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What Killed Red Lobster? | Chain Reaction | 3

Business Wars

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Nostalgia and the Rise of Chain Dining

This chapter explores the cultural significance of chain restaurants like Chili's and Olive Garden, highlighting their role in providing comfort food and evoking nostalgia. The discussion also delves into the influence of millennial and Gen Z dining preferences and the trend of 'chainification' in the restaurant industry.

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