How to Get People to Engage With a Post

The algorithms of social media today are focused on engagement. Success is how long do you spend on the platform? For Facebook, if you spend five hours doing scrolling and walking away hating yourself that's success because you got maximum viewable advertising time. If I can't get you content that you find engaging and interesting and worthwhile, they're not going to be here. And so when I think about a positive experience, if you come to post, spend 15 minutes, read three articles, walk away smarter, to me that's success. That fundamentally is the difference when you think about what we're going to be promoting.