The Future of Marketing with Ed Breault, CMO of Aprimo
The Next CMO
00:00
How to Deal With the New World Era
Marketing executive: Get a generative AI strategy in place, part of that strategy could be on the very front end. "You're going to probably realize, wow, I'm already leveraging or consuming within the brand a lot of generative AI," he says. He predicts we'll see more and more AI go into titles of folks within organizations.
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