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Ep. 2131 The Wine World of the Future - demographic and consumption scenarios | wine2wine Business Forum 2023

Italian Wine Podcast

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Navigating Consumer Connections in the Wine Industry

This chapter explores the importance of understanding consumer needs in the wine industry, especially through creative marketing strategies during the COVID-19 pandemic. It also highlights how innovative methods, including virtual reality, have helped wineries maintain connections with consumers and celebrate their heritage.

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