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Lessons - Understanding 'The Go-Giver Way' | Bob Burg - Author & Speaker

Success Story with Scott D. Clary

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The Shift in Sales: From Products to Prospects

This chapter explores the evolution of salesmanship, underlining the importance of focusing on the prospect's needs and benefits. The speakers emphasize the role of salespeople as trusted advisors and discuss how to effectively implement key principles from a renowned guide to enhance sales practices.

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