00:00 Introduction and New Year's Celebration
01:29 Annual Planning and Quarterly Execution
03:17 Purpose and Use of Reporting
08:36 The Role of CEOs in Reporting
10:58 Expectations for 2024 in the DTC Industry
19:31 The Nature of Human Behaviour and Risk
24:47 Review of E-commerce Performance in 2023
29:23 Expanding Target Audience and Design
35:14 Targeting Niche Audiences
38:44 New Stuff, New Places, New People
41:10 Generating Demand and Acquiring New Customers
42:49 Conversion Rate for New Categories
44:13 Building a Product Line for Acquisition
47:05 Short-Term vs Long-Term Thinking
50:34 Launching Watches and Product Iteration
52:08 Expanding Global Presence
53:29 Stop Focusing on Exits and Run Your Business
55:10 Returning to Bootstrapping Principles
57:23 Reevaluating the Company's Direction
58:03 Excitement for the Year AheadOperators Exclusive
Slack:https://join.slack.com/t/9operators/s...
Operators Job Board:https://operators.niceboard.co
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Sean (Host) / @seanecom
Jason (Host) / @jasonpanzer
Matt (Host) / @mbertulli
Mike (Host) / @mikebeckhamsm
Finn (Producer) / @finn_radford
Northbeam (Partner) / @northbeam
Fulfil.io (Partner) / @fulfilio
Sendlane (Partner) / @sendlane
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