6min chapter

Deconstructor of Fun cover image

258. Unlocking Attribution with TikTok and AppsFlyer

Deconstructor of Fun

CHAPTER

Exploring the Impact of DMA on App Measurement and Marketing Strategies

This chapter explores the impact of the Digital Markets Act on data accessibility and measurement in the app market. It emphasizes the evolving needs of advertisers for privacy-aware attribution methods and the importance of linking marketing efforts to broader business outcomes.

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