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Paul Zak on Neuroscience, Trust, and Why Communism Sucks

Dad Saves America

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Nudges and Neural Choices

This chapter examines the concept of 'nudging' in economic intervention, emphasizing factors such as automatic enrollment in retirement plans that influence individual behavior. The speakers discuss the ethical dilemmas surrounding persuasive strategies and the impact of neuroscience on decision-making, challenging classic economic theories of rationality. They also highlight the brain's limitations, the role of stress in decision-making, and the importance of sleep for optimal cognitive function.

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