AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
24min chapter
April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
Mastering Product Positioning
This chapter explores the crucial role of product positioning in the sales pipeline and the common challenges startups face when aligning teams around effective messaging. It emphasizes the collaborative nature of positioning among founders, marketers, and sales teams, and discusses the importance of reassessing positioning strategies to ensure they resonate with target buyers. Practical insights are provided on conducting workshops to build cohesive narratives that equip teams to communicate value clearly to potential customers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode