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MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value

The $100 MBA Show

CHAPTER

Maximizing Customer Lifetime Value Through Strategic Upselling

This chapter explores practical strategies to enhance customer lifetime value through effective sales techniques. It introduces eight revenue accelerators, including upsells and downsells, and highlights innovative methods like one-click upsells to streamline the purchasing process and boost order value.

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