Create a Memory Layer to Lock in Loyalty

Joe Pulizzi goes deeper into his "three-year window" theory and shares three unconventional strategies creators can use to build real connection before AI changes how audiences find and consume content. These moves — collaboration, physical experiences, and shared memory — create the kind of trust algorithms can't replicate.

Key Takeaways:

1. Turn your audience into collaborators. Your audience doesn't just want to consume — they want to contribute. From small communities to co-created projects, inviting people into the process builds belonging and loyalty that AI can't imitate.

2. Take a piece of your content offline. In a world flooded with digital noise, physical experiences become priceless. Whether it's a print newsletter, local meetup, or tangible product, real-world touchpoints build trust and deepen connection.

3. Create a memory layer. Shared history is your ultimate moat. Celebrate milestones, reference old content, and recognize long-time followers. Nostalgia and continuity form emotional glue that keeps your audience coming back.

Mentioned in this Episode:

• CEX VIP Group — community collaboration project

• Matt White, GolfCartingTV — blending online presence with real-world experience

• This Old Marketing 500th Episode — celebrating shared history

Quote of the Episode:

"AI can copy your style and tone, but it can't fake history."

👉 Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

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