Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
eCommerce Evolution
00:00
What's Your Marketing Philosophy?
A lot of people are starting to figure that out in 2023 and I think 2023 is going to be the year of massive CRO at scale. So how can we improve this website to make it convert better by changing the messaging or changing the offer or the colors make a big one? You know, we ran a really basic research case study for a client and we changed the color of the review stars on the product page. Just changing the gold stars drove $5,000 of incremental revenue in one month just on one pageWe tested it. If you take that and extrapolate over the course of 12 months, you've got an extra 50, 60 grand of incremental revenue there.
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