Why You Shouldn't Choose Beauty Over Easy to Use

In the early days of your startup, it feels like everything's on fire all the time. Real talk: if you try to put out every fire, every day, you’ll only burn yourself out. The best entrepreneurs know how to let some fires burn. Selina Tobaccowala, veteran leader of Evite, SurveyMonkey and the fitness startup Gixo, shares her insights on how to choose which problems not to solve, and how to conserve your energy for the biggest blazes.

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