From Snacks to Psychology: A Journey of Change

Guest: Lulu Ge — Founder & CEO of Elix Healing (elixhealing.com), holistic health entrepreneur, Inc. Female Founder 200, and advocate for women’s hormone health.

• From Early Hustles to Harvard Boardrooms:

  • Lulu’s first entrepreneurial spark: selling bulk Snickers bars door to door as a kid in California, learning about “arbitrage” before knowing the word.

  • Grew up in an immigrant household that highly valued education (her parents lived through China’s Cultural Revolution, when universities were closed).

• Corporate Climb and Burnout:

  • After earning degrees from UC San Diego, Columbia, and Wharton, Lulu built a career in management consulting and corporate transformation—eventually managing a $350 million portfolio at Saks Fifth Avenue/Hudson’s Bay.

  • Burned out and failed by traditional healthcare for her periodic, debilitating pain (once bled through her wedding dress, missed work for hormonal issues), Lulu rediscovered her family’s Traditional Chinese Medicine roots—which became a foundation for her business.

• The Elix Healing Story:

  • Frustrated by a healthcare system that “medicates symptoms instead of rooting out causes,” she consulted TCM doctors and, inspired by her grandfather (a hospital director in Hunan, China), realized the potential of herbal medicine for holistic hormone support.

  • Launched Elix (2020) as the first digital menstrual wellness platform to blend 5,000 years of TCM with clinical research, offering personalized herbal formulas and online health assessments.

    • The assessment even includes submitting a tongue photo—used by TCM to diagnose internal health.

• Impact & Growth:

  • Hundreds of clinical trials and pilot tests inform Elix’s formulas; real-world results show >90% of users report symptom improvements in the first month.

  • Expanded from remedies for period pain to support PCOS, fibroids, perimenopause, digestion, sleep, and immunity. Elix now offers virtual coaching with TCM practitioners and educational resources on their blog/social channels.

  • Community of 100,000+ followers, recognition in Forbes, Vogue, and Inc, and cited in multiple clinical and women’s wellness studies.

• Advice and Philosophy:

  • Healthcare should be holistic and personal: There’s no “one-size-fits-all” solution—bio-individuality matters (what works for one may worsen symptoms for another).

  • “Periods are a report card for your health”—you shouldn’t have to accept pain and exhaustion as normal.

  • Founding Elix was about democratizing access to ancient (yet evidence-based) healing, empowering clients to be their own advocates, and rebalancing performance and self-care in the modern world.

  • Even for those not ready to try Elix, Lulu encourages small holistic actions—like getting a few minutes of sunlight on waking, or using deep breathing and gratitude to start your day.

Connect with Lulu Ge & Elix:

• Website: elixhealing.com

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