8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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Bridging the Gap
"We've learned in direct response that once somebody has made a decision to buy a product, and they get all the way to the order farm, that four dollars and 90 cents shipping and handling doesn't make much difference. But we've just added five dollars to the margin," he says. "So this is sort of a creative exercise i call bridging the gap."
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