AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Bridging the Gap
"We've learned in direct response that once somebody has made a decision to buy a product, and they get all the way to the order farm, that four dollars and 90 cents shipping and handling doesn't make much difference. But we've just added five dollars to the margin," he says. "So this is sort of a creative exercise i call bridging the gap."
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode