The stuff that is very real that we live with is machine learning, which you describe as data driven AI. And because we're about data, I mean, we drive a ton of AI from data, which is machine learning. We can predict things from data that are becoming mainstream enterprise business applications that to run every single night and produce demonstrable value. It's very important. But there's definitely going to be the classic hype cycle, you know, on the short of stuff. So we get over the moon and then we lose our fascination whether then it starts to grow for real and it becomes a really deployable, implementable real value.

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