How to Use Automated Tools to Deliver Personalised Advertising

We have seen many different ways to track devices and make use of it cross site, cross device and cross whatever tracking in order to deliver so-called personalised advertising. And at the beginning of all of that, like with the apple in paradise, there is a CMP. So you could say that advertising in itself such CMP texts on the first layer, so might even be subject to a privacy directive per se,. But the point is you have an infrastructure that is not by default legal, like it's not configured in a legal in a compliant way but everyone is relying on it.