There are this many people who are c f o s of companies with between a hundred and a thousand employees. That's our sweet spot. So we want to get those thousand people. And they spend ten thousand a year. There's a ten million dollar tammi in the united states for that group. Who knows what it is around the world. Wi'll figure that out later. But we know we can get half that ten million, or at least a third of it. The board wanted to not have uberits. If they didn't have it's now bigger than the ri business. Not only's it bigger than the rides business, it looks a lot like amazon's