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Showing Your Value To Prospects When Everything Is Already Going Well: Kitces & Carl Ep 88

Kitces and Carl - Real Talk for Real Financial Advisors

CHAPTER

What Is Your Niche Marketing?

I don't know how to help anybody with marketing any more unless they solve a very specific problem for a very specific group of people. That's called niche marketing. I specialized in recent divorces who were trying to get back on to their feet after a tough divorce. No one wakes up two a m in a cold sweat because they do not have a comprehensive financial plant. It is never not what keeps up upas not what keep ersi it is not.

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