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The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

The Recognized Authority

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How to Optimize Your Ads for High Ticket Offers

If you're selling a service, it's very unusual that you run an ad for your, for your, whatever the service is, and you'll get people signed. You want to be thinking more exactly what you said to have like a lead magnet or something like that. Then when people click through to the landing page of the lead of the lead magnet, what was the conversion rate on that? If it's one or two percent, that's shocking. Otherwise, you're going to waste a lot of money driving traffic there that never sign up. The biggest reason that people usually don't convert their ads is because they are not optimizing them apart from having a really poor website.

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