M10 was effectively born almost exactly 30 years ago in 1993, a consortium of South African investors and one or two government affiliated or Paris state entities. By 2001, it had been granted a license for wireless operations in Nigeria, and then really started to mushroom across the continent. In 2022, roughly 38% of group revenue was coming from Nigeria, call it 25% from South Africa, 24% from West Central Africa, roughly 10% from Southeast Africa, and the remaining 3% from Middle East and North Africa. The basic revenue mix is going to come from voice, data, and mobile money or FinTech.

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