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E323 | EUVC Awards | Beata Klein, Principal at Creandum on AI in B2B SaaS: Beyond Vertical and into the Horizon(tal)

EUVC

CHAPTER

Strategic Considerations in Horizontal vs Vertical Approach for Software Products

This chapter explores the decision-making process between pursuing a horizontal or vertical strategy in software product development, focusing on the allure of industry-defining solutions with a horizontal approach. It also touches on the importance of interface design and compares legacy SAS with AI-first approaches. The conversation extends to reshaping software interfaces for efficient interactions, blockchain technology in financial transactions, and the potential of AI in transforming industries.

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