2min chapter

Atrás do Retorno cover image

Martin Escobari, co-presidente da General Atlantic - Como Grandes Empresas e Investidores Vencem

Atrás do Retorno

CHAPTER

Desafios da Expansão Brasileira no México

Este capítulo aborda as dificuldades que empresas brasileiras enfrentam ao se expandirem para o México, ressaltando a importância de contratar equipes locais. Além disso, discute a integração da cultura da empresa matriz como uma estratégia para o sucesso no mercado mexicano.

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