The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals cover image

Episode 154 | What Every Accountant Needs To Know About Value Pricing With Mark Wickersham

The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

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Unlocking Value Pricing for Accounting Professionals

This chapter delves into the significance of value pricing for accounting firms and introduces resources like the Value Pricing Academy. It also addresses challenges such as imposter syndrome and emphasizes the necessity of strong communication skills in sales interactions.

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