The Effect of Amazon's Sellers on Their Market Share

Mike: I don't think Amazon is seeing any degradation of their market share because 33% of people reported buying more on Walmart.com. He says most of those sales are probably going to Walmart's own products that they're working with directly with vendors and not marketplace sellers. "As a parent I would feel way more comfortable knowing that I'm getting a brand new in the box shrink wrap toy from my child," he said.

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