How to Generate Customers for Your Business

Who doesn't want a machine that's going to generate customers for us? Everybody wants that, right? I mean, if you're intellectually honest about what the objective of marketing is, it is these days to generate revenue. So let's talk about you said there were three parts. Let's talk about the first part. What is it? Maybe let's define what it is and then let's kind of dig in a little bit on it.