2min chapter

Hidden Brain cover image

The Halo Effect

Hidden Brain

CHAPTER

Mark Dowey's Ford Pinto Class Action

There is virtually no crush area between the back of the car and the back of the gas tank. If a pinter was hit from behind, even at low speed, these bolts could poke holes in the fuel tank. The nineteen ninety one movie class action is based in part on the story of the pinto. It depicts a car company making a cost benefit analysis. Ford valued a human life at about two hundred thousand dollars....

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