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#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
Is There a Shift in Focus on Education?
The biggest flaw with companies that launch nowadays is they focus so much on, ok how do we build a site. Idonko: There needs to be a component of why does somebody trust us as a brand? What does our brand stand for? Is that communicated? And i think it's because some of the early successes in dedic and performance marketing were actually companies that had built really strong, indcredible brands.
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