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5min chapter
He Sold His Newsletter To Barstool, Then Bought It Back
Newsletter Operator
Navigating the Shifting Landscape of Newsletter Monetization
This chapter explores the evolution of the newsletter market, focusing on the dramatic changes in ad monetization and subscriber metrics from 2021 to 2024. The discussion highlights the challenges posed by decreasing CPM rates, heightened competition for advertisers, and the need for diversification in revenue streams.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode