Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab
The Pub Way: A Podcast for Publishers
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Navigating Ad Tech Evolution
This chapter explores the evolution of ad tech, focusing on the importance of open-source solutions and the challenges faced by publishers in the current media landscape. It discusses initiatives like Trusted Server, the impact of privacy measures on advertising, and the complexities of ensuring security and standards in server-side operations.
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