What Motivated You to Write Your Book?

The book is the neuroscience of you. Eight out of nine chapters are really targeted towards teaching people how to understand themselves. We're keenly aware of what we're consciously aware of and what we know. But there's a lot of things that shape our understanding and our behaviors that we're not consciously aware of. And I think that when we tell ourselves a story about what we're doing or what kind of person we are, we're heavily biased on tip-of-the- iceberg information.