Is There a Sweet Spot to Sell a Site?

With a fresh domain, at least in my experience, the kind of sweet spot of where I think a site peaks is around three and a half to four years. With an age domain, I genuinely think you're probably saving yourself two years of work and costs as well with backlink building and all that sort of stuff. So I think potentially the sweet spot would probably be around the 18 month to two year mark to look to sell the site because then you're going to have a good history of earnings. But yeah, I think there's definitely scope. There's definitely scope," he says.