Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
Better Done Than Perfect
How to Do a Great Job to Be Done Question
"I always start with the story question. That gives me an insight into the whole journey of what they're doing, because they usually not just name tools," he says. "When you ask people a very specific business-related question, like what other solutions have you considered, it's a kind of cold question."
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