How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Uncensored CMO
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Marketing Campaign Success for Monzo
Reflecting on a humorous invitation to feature in a bank's advertising campaign, the chapter emphasizes customer service's role in marketing success and the importance of a customer-centric strategy for Monzo. It also delves into the brand strategy, bold campaign launch, research insights, and positive outcomes, showcasing the effectiveness of the campaign.
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