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273 A New Way To Think with World’s #1 Management Thinker Roger Martin

Christopher Lochhead Follow Your Different™

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Innovation and Scale Sensitivity

A successful innovation requires something to be invented and an and then it to be successfully commercialized. Big companies don't invent at a better, faster, more effective rate than medium sized companies,. or little companies, or even two guys or gals in a garage? A invention is kind of more randomly distributed around the world. However, commercial ation is extremely scale sensitive. And we're actually really good at manufacture ability. Were fantastic an supply chain. were really, really good at branding, naming, branding, whatever, of an invention. So that's integratove thinking, kind ofin in a nutshell, tit's building a new model that takes into account existing models but doesn't

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