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The Advantages of Using a Binary Format
Binary formats have a bunch of optimizations available to them that text-based formats could technically use, but rarely do. There's no looking for delimiters, there's no escaping, there's none of this stuff that makes JSON complicated from a like parser level. Even protobuf, the binary format, benefits from being compressed. So I think once you're using a protobuf schema, you have this binary format at your fingertips. And so you might as well use it.