3min chapter

Hardware to Save a Planet cover image

Building the Rails to Eliminate Single-Use Plastic Water Bottles with Manuela Zoninsein, CEO and Founder at Kadeya

Hardware to Save a Planet

CHAPTER

The Cadet Strategy: A Platform Business for a New Economy

Cadet has designed the business strategy to be as a platform business where we're creating the rails, essentially, of a new economy. We call ourselves the liquid railroad, where all the existing participants of the beverage sector today can very easily transition to the cadet system with superior profit margins. And I'll even go out on a limb and say better quality products. Of course, improved impact, not just environmental impact, but human impact.

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