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14min chapter
Advice Line with Jim Koch of Boston Beer Company
How I Built This with Guy Raz
Communicating Value in Business
This chapter focuses on entrepreneurs discussing the effective communication of their company's unique value proposition. They explore the balance between emphasizing service quality and competing on price, advocating for a premium positioning strategy. Additionally, the conversation reflects on the unpredictable nature of entrepreneurship, using the growth of Boston Beer Company as a case study in the pursuit of personal fulfillment through business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode