Conversion Coaching Galls - What Are You Finding?

Galls: One of the things that i've been excited about following you over the last few years and having you on conversion coaching galls, is this elaborate amount of testing that you do. Elaborate may not be the right word, but consistently testing and experimenting with different aspects of your landing pages. So as we bring this final chapter into this episode, i want to talk just for a minute with you about some of the learnings that you continue to do around your landing sites. What are you finding and what has surprised you?